United Airlines has announced a new program this week. Premium Baggage allows the traveler to pay a single annual charge for the right to avoid individual flight baggage fees for a year. The fee for Premium Baggage is $249 per year, and you get to check two bags every time you take a United flight. The current fees are $20 for the first bag checked, and $30 for the second.
This plan works like a frequent flyer program, except that the incentives are reversed. With frequent flyer miles, the airline rewards your loyalty by giving you something. That reward could be upgrades to first class, or it could be free flights. Frequent flyer miles are the carrot the airline uses to affect the traveler’s behavior.
The Premium Baggage program is less about carrots, and more about sticks. Purchase the service, United is saying, and we’ll stop whacking you with extra charges every time you check in for a flight.
Basically, Premium Baggage is the frequent flyer program’s evil twin.
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